It is the queens 80th birthday and I am reminded of a great piece of rebranding. All is not what it seems in the world.
In 1917 at the height of the WW1 anti German feeling was acute with the bombing of cities with Zeppelins and slaughter in the western front. At the time the royal family was branded with the name Sax-Coburg-Gotha, a bit on the German side, which reminded the populous of their very unbritish heritage – it was time for a brand renaming and George V acted as impromptu image and branding consultant, he came up with the idea of the House of Windsor.
Windsor, a great big castle (errrrr, happened to be built by a French King – Will the Conq – oh well, no one seemed to notice) near Eton and quintessentially British. The name was adopted and has stuck. This just shows to me how fickle brand naming really is, if the very Royal family can rebrand and remain essentially the same then all the brouhaha associated with many corporate rebrands is just a load of egotistical emotional twaddle, so often milked mercilessly. I am of a mind that it is what is branded that creates the value not the brand itself (oops brand heresy...).
On this note as a loyal subject, who has genetic bloodlines that go back to the Celtic tribes that moved into Britain after the last ice age, (i.e. bagsy! we were here first!) I think that the queen represents great value even if the House of Windsor brand is the result of a bit of prudent corporate repositioning.