Sometimes the best creative ideas are the really obvious ones – they are often the ones passed over by others who are thinking too deeply.
I was visiting a client in Mayfair last week and between a gentleman’s outfitters and a yacht broker (yachts? More like ships really!) I was really taken by Justerini & Brooks’ window display. Justerini and Brooks are a wine merchant and this display struck me as both simple and creative. Using the tasting notes from different wines as a way to conceptualise the display with real fruit and flavours – strawberries, vanilla, liquorice, even leather to make this eye catching and attractive display.
I was so impressed I walked into the shop and picked up a price list. They have some very affordable wines as well as cases for the dedicated collector.
Find them at www.justerinis.com