Traveling to Paris on the Eurostar from St Pancras last week for the first time (and a great piece of engineering it is too – Paris in two and a half hours and no Heathrow – fantastic!) I was really amused by this poster at Gare du Nord featuring a full-color reproduction of a painting by the 19th-century artist Charles de Steuben and the words 'oubliez Waterloo - forget Waterloo' - the train station not the battle -advertising the new service and the change from Waterloo to St Pancras in London. A really witty promotion that made me smile. A well positioned piece of communication cheering up weary travelers both French and British. I would have loved to have been in the meeting when the concept was presented by the agency. And well done to the managing director of Eurostar for sticking their neck out. It is not everyone that can be so brave. In marketing communications terms I am convinced that fortune favours the brave – hey it’s only words and pictures after all.