Apple provides us all with a master-class in branding. The apple logo is so well recognised it brands our very psyche. The iconic logo is just everywhere. Apple helps their cause and gives away logo stickers with every new computer and punters stick them on almost anything from the sublime – here’s an Apple Porsche, courtesy of colleague Rich Claridge – to the ridiculous – here’s an Apple waste bin from our studio. One of the first rules of branding states that ‘visibility leads to favourability’ and Apple gets it.