Whilst visiting the Institute of Directors for a meeting last week I was struck by the power of customer insight, product placement and the role of marketing to meet your customers’ needs. Visiting the gents the choice of products in the vending machine gave me cause for a smile. The usual assortment of condoms and prophylactics in various colours, flavours and textures are replaced by a selection of headache tablets from Ibuprofen to Paracetamol -- not a condom in sight. One can only assume from this that consumer research reveals that company directors have headaches and do not have sex? Surely the IOD are missing a trick. Wouldn’t it make sense to stock the machine with both headache tablets and condoms as a combo? Cure the headache and have sex! Mmmmm, maybe this is a dual marketing opportunity? Does anyone know a contact at Durex?