I was recently in the South of France and I came across this ad for J&B. With their yellow label and green bottle I couldn't help but sense a reflection of Brazil and Rio rather than London. With the World cup in 2014 and the Olympics in 2016 I believe we will be in for an extended period of yellow, blue and green - will this influence fashion? Will it change the pallette of brands? It is too soon too tell - but with all the visibility of Brazil's national colours in the next four years I think we are in for Samba branding in sombre times.