There’s more to words than meets the eye.
This book by Mark Forsyth is hot off the press. A great Christmas present for all who use the power of words to persuade. Great substance is not the only measure of effective communication. It is not what you say - it is how you say it - that makes it memorable. ‘Take a break and eat a chocolate finger biscuit’ just isn’t as memorable or persuasive as the iconic advertising line ‘Have a break, have a Kit Kat.’
This book will give you the figures of rhetoric and the formulae for producing great lines. Forsyth explores thirty six rhetorical techniques from the more familiar alliteration (e.g. Dunkin’ Donuts, Ronald Reagan, or round and round the rugged rock the ragged rascal ran) and antithesis (e.g. one small step for (a) man, one giant leap for mankind) to the more obscure polyptoton (the repetition of the same word with different meaning e.g. please please me.)
So, if you are looking for ways to:
- persuade the crowd with your next speech
- create advertisement stopping power
- inspire your team to follow you
- and more … (ellipsis)
Then this book is for you.
It is a fun rhetorical romp, referencing the world’s professional persuaders down the ages. From the Bible via Shakespeare and Yoda, to Martin Luther King, Churchill, Lenin and Lennon, Neil Armstrong, Lady Gaga et al.
Forsyth pitches the premise that whatever your audience you need both substance and eloquence. And I am agreed. Understanding the figures of rhetoric will boost your powers of persuasion.
Go on - unleash the rhetorician within!